Her first book, “Entertaining,” published in 1982, used her success as a caterer to advance the notion that a modern liberated woman, to use the language of that era, could take pleasure and even pride in making eggnog and sugar cookies from scratch. But it is easy for people to accept because it seems to continue the pattern of Ms. This activity is largely an illusion, a matter of business deals that put her name behind other people’s products. Stewart, at 81, appears busier than ever, a role model for younger influencers for whom the word “hustle” has never had a negative connotation. One effect of all these endorsements is that Ms. And now there is the Bedford by Martha Stewart. Stewart’s name and endorsement to a varied array of products: CBD gummies, sneakers, garlic, cat litter, lighters, a $12 California wine called Martha’s Chard, short-sleeved quilted down vests, fertilizer and pumpkin-spice coffee, which she promoted in a video wearing, seemingly, nothing but an apron printed with the coffee brand’s logo. Marquee Brands, which itself is owned by an investment-management firm, has been busy licensing Ms. Other restrictions and limitations may apply.To understand why the two Marthas have gone their separate ways in Las Vegas, it may help to know that Marquee Brands bought Martha Stewart’s company, including rights to her intellectual property, for a reported $175 million in 2019. Terms and conditions of seller financing are subject to change without notice. All prices are subject to change without notice.Īll borrowers are subject to credit approval. All features, dimensions, drawings, conceptual renderings, plans and specifications are subject to change without notice, and Developer expressly reserves the right to make modifications.
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